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The Do the Most Pledge has been a seedling idea of mine for years. I wanted galvanise the people of the UAE in order to commit to Environmental and Social Impact. After the success of a petition I put to the UK government in 2020, I realised that this wasn't just an idealistic way of thinking, it was a brave way of thinking that could hold true power. 


The Do the Most Pledge is a pledge to commit to and invest in ESG impact. It is for leaders to sign on behalf of their organisations. We aim to support and partner with the UAE government in their bold endeavours.


It is not the sole responsibility of governments to put regulations in place. As businesses, we must implement our own best practices.

All Do the Most clients are asked to sign this pledge as part of our agreement.

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