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Hello, I'm Paula Jacobson. Founder of Do the Most.

Company Culture Expert. Environmentalist. HR Professional.


Do the Most is a boutique consultancy based in the UAE, operating globally.


I’m a People, Culture & Impact consultant with a background in retail, beauty, hospitality & travel industries.


I help businesses make their work more meaningful by tapping into the culture at their company and:





and sometimes fixing it,


with the goal of creating a thriving workforce and being a positive impact on all stakeholders. By using tools such as Employee Engagement Surveys, Employer Branding Workshops and Workplace Governance strategies, I help businesses do better, starting from within.


To learn more about how my consulting services can help you or your business, book an introductory meeting today.

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