HELLO, I'M PAULA.

Company Culture Expert. Ocean Lover. Environmentalist. HR Professional.

Founder of Do the Most, a boutique People, Culture & Impact Consultancy helping organisations make their work meaningful.

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Based in Dubai, we work with SMEs, start-ups and scale-ups, hand in hand with Founders, C-Suite and People teams to refine and evolve organisational culture by tapping into what matters most to teams. 

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Over 10 years of people and culture experience with privately owned, founder-led, start-up to scale-up businesses in various sectors including retail, beauty, hospitality & travel industries across the UAE, UK, USA, Europe and APAC regions.

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My approach to hiring, talent retention, career planning, performance management, company culture, employee listening has won awards and resulted in the growth of high performing teams and thriving companies.

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What matters to me is ethics and impact. Every business and business leader can behave ethically and make a positive impact on the world. It's my job to help you figure out how to do this and make your work more meaningful.

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Looking forward to working with you ~

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Paula