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As an organisation, we pledge to commit to creating a sustainable future for our clients and communities. We recognise the importance of protecting the Environment, promoting Social well-being, and improving Governance practices (ESG). We pledge to consider our impact in these areas and begin taking meaningful initiatives to address these issues.

We pledge to implement real, tangible strategies that have a positive impact on human and natural capital, conduct a comprehensive assessment of the environmental and social impact of our business, in order to understand and address its most significant impacts.

We further pledge to continuously monitor and report progress and performance, including publishing an annual sustainability report on our organisation's website and regularly update stakeholders on its performance.


We pledge to share our plans with the UAE government to support them in achieving their net-zero target by 2050.

As an organisation, we pledge to support the United Nations Sustainable Development Goals (SDGs) by aligning our strategy and actions with the SDGs and committing to achieve them.

We encourage other companies to adopt similar sustainable practices by publishing a public statement of commitment to better environmental, social and governance practices, on its website and other communication channels.


We pledge to work with the UAE government to align this pledge with existing legislation or work with the Do the Most to establish a new legislation that promotes such sustainable practices.

Sign the Do the Most Pledge

Thank you for helping us make a difference!

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